Demo 2 – IoT Data Valorization Services Integration of Santander Data Marketplace with DLTs 

Objectives:

• Fostering an IoT data business ecosystem
• Incentivizing companies and citizens to publish their own data on the marketplace, bringing new business opportunities.
• Promote the digital ecosystem.

 Benefits:

• Enable the Marketplace to increase its data sets offering.
• Enable the sustainability of the city Marketplace
• Decrease the manual tasks and time in analyzing data consumption.
• Generate a new business model around the data economy.
• Incentivize new stakeholders to publish their data sets in the marketplace (i.e. citizens, SMEs, municipality service providers, …)